Deciding on the strategy and structure, ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle.
Planning and delivering email marketing strategies across the platform encouraging customer retention and customer loyalty.
Creating customer journeys and analysing touch points with your business to maximise commercial opportunities.
Monitoring and maximising customer lifetime value strategies and ensuring maximum profitability.
Ensuring the database is segmented effectively for targeted marketing activities.
Developing testing strategies for all aspects of the CRM to ensure the most effective approach for your business and its products.
